In the fast-evolving world of real estate, standing still is not an option.
Potential buyers and tenants expect more than static photos and descriptions.
They want to get a realistic sense of a property before scheduling an in-person viewing.
3D real estate scans offer exactly that.
At DroneView.be, we use this technology to elevate property presentations to a higher level. This article explains how 3D scans work, what advantages they offer, and why they are quickly becoming the new standard in real estate marketing.
What is a 3D Visualisation of a Property?
A 3D visualisation is a virtual model of an existing building, created by capturing dozens to hundreds of aerial and façade images. These images are processed using specialised software such as WebODM to generate an accurate and detailed 3D model. The result is a digital twin of the property that provides far more insight than traditional media.
The visualisation consists of two key components:
- 2D orthophoto: A scale-accurate top-down image of the property and its surroundings, offering a clear view of the layout and dimensions.
- 3D model: An interactive representation that visitors can rotate, zoom and explore on any device, providing a 360° virtual tour directly from your own website.
Our solutions are also privacy-friendly, without links to public mapping platforms such as Google Maps, and without address data. All data is hosted on our own servers, ensuring extra security and control.
The Technology Behind the Scenes: Photogrammetry and GLB Files
The secret behind these 3D models is a technique called photogrammetry. This scientific method derives the exact position, shape and size of objects from overlapping photos. Our professional drones capture the images, which our software then processes into a 3D model in the efficient .glb file format. This format is optimised for the web and loads quickly, ensuring a seamless user experience. The viewer we use is built on the powerful Three.js library, enabling smooth and intuitive navigation.
Why 3D Visualisations Are Essential for Modern Real Estate Agencies
More and more agencies are adopting 3D presentations, and for good reason. The benefits for both the agent and the buyer are significant:
- Stronger first impression: A 3D scan immediately captures attention and sets your listings apart, giving visitors a clear understanding of the layout and scale.
- Higher engagement: Interactive content such as a virtual tour keeps users on your website longer, increasing the chance of generating leads and improving click-through rates.
- Better pre-selection: The virtual tour acts as a powerful pre-screening tool. Clients who still want a physical visit after seeing the 3D scan are usually serious and qualified buyers, saving agents time and effort.
- Faster sales: The added visual value of a 3D model speeds up the sales process by lowering the decision threshold. It builds trust and a stronger connection with the property even before a physical visit.
Our Workflow: From Capture to Publication
At DroneView.be, we combine the best elements of real estate presentation in one session. We not only provide the specific aerial photography for the 3D reconstruction but also create the high-quality real estate photos for all your marketing channels.
The process is simple and worry-free:
- On site: We conduct the photo session.
- Processing: Our software and expertise turn the images into an optimised 3D model.
- Publication: You receive a unique, ready-to-use link to the viewer page of your property, which you can easily embed on your website as a clickable button or iframe.
By choosing our 3D Scan service, you offer your clients a revolutionary viewing experience and position your agency as an innovative and forward-thinking partner.
Want to see how powerful a 3D visualisation can be? Click here to view an example of a 3D visualisation.
Conclusion: A Smart Investment in the Future
3D real estate scans are not a gimmick but a logical next step in real estate marketing.
They combine realistic visualisation, ease of use and efficiency in a way traditional media cannot match.
With the 3D Scan service from DroneView.be, you choose a complete, worry-free solution that takes your real estate presentations to the next level — and positions your agency as an innovative player in the market.